Video Feature: Interview with M Music & Musicians magazine publisher,Merlin David


Luke Holland gained incredible popularity for his unique YouTube videos. He started a YouTube channel when he was 16, and it’s now the fifth largest drum channel in the world. Over the past nine years, each of his videos has garnered between a few hundred thousand views to millions of views. Just last month, he hit 70 million views—with over 340,000 subscribers.

You will want to check out Holland’s most popular YouTube video—his drum remix of Skrillex’s “Cinema” (titled Luke Holland – Skrillex – Cinema Drum Remix), which has grossed over 5.6 million views since January 12, 2012.

Despite his father being a professional drummer, Luke gained interest in the drums at the age if 10 after hearing his neighbor playing. It was around that time he got his first drum kit. Self-taught, he played the snare drum for little over a year in the Peoria High School marching band.

At the age of 15, after playing for local band Oceans Will Part, Holland took to self-promotion online, launching a YouTube channel in July 2009. Under the name LukeHollandDrums, he would post drum covers and remixes, and started to gain more views on his videos, along with more subscribers. At the age of 16, he got a chance to stand-in as the drummer for Texas in July. His YouTube page grabbed the attention of Josh Chomik, a fellow YouTuber known for his comedy music. His popularity increased immensely, going from a thousand subscribers to over nine thousand subscribers within a few days.

Holland is a session drummer who gives drum lessons, and does the occasional touring. In 2013, he was voted third on Alternative Press’ Drummer of the Year, and second for Modern Drummer’s Up & Coming. In 2014, Holland, along with Issues vocalist Tyler Carter, contributed a cover of Paramore’s hit song “Ain’t It Fun” for the Fearless Records compilation Punk Goes Pop Vol. 6. In 2017, Holland formed a new band The Evening with Elijah Trey and ex-From First to Last guitarist, Taylor Larson.

We talked with Luke Holland last month at Roland’s #TotallyDrums event, a debut for several exciting new V-Drums instruments. #TotallyDrums was an exclusive gathering for high-profile percussion artists and internet influencers to celebrate the beginning of a new chapter in the Roland V-Drums story.

“Roland’s category-defining V-Drums have earned a reputation as the best-playing, most musical, and highest-quality digital drums available, and we’re thrilled to offer real-time access to the #TotallyDrums event keynote with our ever-growing family of V-Drums fans,” added Roland Corporation Vice President of Global Marketing Paul McCabe.

For Luke Holland, Roland drums helps his sound in many ways. “I love Roland. Roland is a great practice tool. You can practice whenever you want, and wherever you have it set up. I’m also getting into hybrid kits—blending Roland sounds with the acoustic drums. It’s definitely the future where drumming is headed right now.” With a smile, Holland says, “Roland’s great.”

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