{"id":3531,"date":"2011-08-19T19:41:39","date_gmt":"2011-08-20T02:41:39","guid":{"rendered":"https:\/\/mmusicmag.com\/m\/?p=3531"},"modified":"2011-08-19T19:41:39","modified_gmt":"2011-08-20T02:41:39","slug":"marcella-araica","status":"publish","type":"post","link":"https:\/\/mmusicmag.com\/m\/2011\/08\/marcella-araica\/","title":{"rendered":"MARCELLA ARAICA"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3532\" title=\"marcella-araica-Q-and-A-MAY-2011\" src=\"https:\/\/mmusicmag.com\/m\/wp-content\/uploads\/2011\/08\/marcella-araica-Q-and-A-MAY-2011.jpg\" alt=\"\" width=\"660\" height=\"440\" srcset=\"https:\/\/mmusicmag.com\/m\/wp-content\/uploads\/2011\/08\/marcella-araica-Q-and-A-MAY-2011.jpg 660w, https:\/\/mmusicmag.com\/m\/wp-content\/uploads\/2011\/08\/marcella-araica-Q-and-A-MAY-2011-300x200.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<h1>MARCELLA ARAICA<\/h1>\n<h2><strong>\u201cPainting the sound of the song\u201d for some of pop\u2019s biggest hitmakers <\/strong><\/h2>\n<p><strong>By Michael Gallant<\/strong><\/p>\n<p>When engineer and mixer Marcella Araica steps into the recording studio tonight to mix Beyonc\u00e9\u2019s latest track, chances are she won\u2019t be thinking about producers, record labels or the millions who will soon hear her sonic craft. More likely, she\u2019ll be too busy channeling Pablo Picasso. \u201cI always compare mixing to painting,\u201d she says, resting in her New York hotel lobby less than an hour before the session. \u201cI take what\u2019s been given to me and I three-dimensionalize it. I lift it up. I splash on colors\u2014compression, EQ, effects. I\u2019m always painting the sound of the song.\u201d<\/p>\n<p>The deftness with which she crafts her aural canvases has made the 30-year-old Araica a top-call engineer for a vast array of artists. Her credits include stars like Madonna, 50 Cent, Usher, Whitney Houston, Duran Duran, Britney Spears, Nicole Scherzinger and Mariah Carey, to name just a few. She is best known for her collaborations with star producers Tim \u201cTimbaland\u201d Mosley and Nate \u201cDanja\u201d Hills; the latter is her professional partner in the studio and in their\u00a0joint-venture imprint New Age Rock Stars Records. Araica also continues to develop her newest project, the Red Bottoms Foundation. \u201cIt\u2019s geared toward empowering women through mentorship programs,\u201d she describes. \u201cI plan to have webisodes available where you can be in the studio with me, where we\u00a0can mix a song together.\u201d<\/p>\n<p>Araica began her career in Orlando, Fla., graduating from the Full Sail Production and Recording Program and winning the school\u2019s Advanced Recording Engineer Award. After landing an internship at Miami\u2019s Hit Factory recording studio, she earned her stripes as an assistant engineer for artists like Missy Elliott. Araica has become accustomed to working with A-list stars, but she admits that at the moment her mind is on tonight\u2019s Beyonc\u00e9 session. \u201cI\u2019m a huge fan and I haven\u2019t worked with her, so this is very important to me,\u201d she says. \u201cIt\u2019s a pinnacle.\u201d Though she didn\u2019t hint if the creative spirits of Picasso or Monet would be guiding her tonight, Araica did speak to us about her painterly\u00a0adventures behind the board so far.<\/p>\n<p><strong>Did you face resistance as a woman?<\/strong><\/p>\n<p>I never realized until I went to school that engineering was such a male-dominated profession. I was in a class of 165, and 160 were male. I did get a lot of flack, a lot of people saying I\u2019d never make it and that this was just not something that women did. I felt I had to prove myself not 100 times more, but 1,000 times because of that.<\/p>\n<p><strong>How did you do that?<\/strong><\/p>\n<p>When I landed the internship at the Hit Factory, I knew it was going to be dirty work and I didn\u2019t mind. I did whatever it took. My days would start at 6 a.m. to open the studio, clear out the rooms, paint walls, blow leaves out of the parking lot. Once a TAD 15 speaker blew in one of the studios at 2 a.m., and the assistant engineer asked me to help him bring it downstairs. It\u2019s pretty heavy, but I\u2019m a strong cookie. When I picked it up, he said, \u201cSorry, I forgot you\u2019re a woman. Put it down.\u201d I had some words with him\u2014actually ended up cussing him out. (<em>laughs<\/em>) I was working so hard at that point, and I had never shown a sign of weakness. That comment upset me, but our interaction also created a new relationship.<\/p>\n<p><strong>What\u2019s the engineer\u2019s role? <\/strong><\/p>\n<p>My job is to understand who I\u2019m recording. I just finished recording with Joe Jonas. I wasn\u2019t familiar with his stuff, so I listened a lot before we started working together\u2014specifically for his vocal sound. He\u2019s got this cool, clear pop feel, but he can also get into this soulful rock sound. That\u2019s how I knew what microphones, mic preamps and vibe setting to use. It also helps when I\u2019m figuring out how much compression to use on an artist\u2019s vocals. I\u2019m not a big fan of compressing to tape heavily while I\u2019m recording. But sometimes you have to, depending on the dynamic range of the singer and his or her mic technique.<\/p>\n<p><strong>Give us an example.<\/strong><\/p>\n<p>Mary J. Blige gets so into the song that she moves around a lot as she\u2019s singing, and you can hear that when she\u2019s recording. It\u2019s the job of the mixer and the sound engineer to make sure that her vocal sounds strong and forward the whole time\u2014otherwise you\u2019ll hear volume dips as she moves away from the mic. And with Mary, she has that great voice where her verses might be quiet, but then at the chorus her ad-libs could be screaming at you. So you have to get the compression just right to make it sound balanced.<\/p>\n<p><strong>What mics do you like?<\/strong><\/p>\n<p>What works for one artist often won\u2019t work for another, so I always set up four or five different mics. They can range anywhere from the Sony C-800 and the Neumann\u00a0U 87 and U 67 to the Shure SM7 and the SM58. I love the SM58\u2014it\u2019s one of my favorites, but it has to be right for the voice\u00a0and the song we\u2019re doing.<\/p>\n<p><strong>Any studio horror stories?<\/strong><\/p>\n<p>The other day I was mixing my artist Luke James and the power went out. I was done with the mix, but I hadn\u2019t yet saved the parameters of the mixing board. When the power went back on, it spiked through the board and all the faders just went crazy. All of my EQs were out, my routing to stereo busses was wiped, my effects sends were gone and so were all my levels. The good thing was that I had already printed a mix that everyone involved had approved. So I had to calm down first. (<em>laughs<\/em>) I listened\u00a0to the printed version and brought back the levels, A- and B-ing between the\u00a0printed version and the mix. It took me two hours to bring it back. I had a similar circumstance in London mixing for Natasha Bedingfield\u2014which was even crazier. The power had gone out and I basically had 45 minutes to bring the mix back before\u00a0Natasha and her management were coming by to listen. I had printed a mix reference, so I was basically doing the A and B\u00a0thing again. Thankfully, they showed up 10 minutes late\u2014when they walked in I\u00a0had just finished.<\/p>\n<p><strong>How did you meet Danja?<\/strong><\/p>\n<p>I\u2019d been working with Timbaland for a few years and he was thinking about retiring, so he brought in Danja to join the team\u00a0and follow in his footsteps. The first time I met him in the studio, he walked over to Tim\u2019s equipment and started messing\u00a0around on the Korg Triton keyboard. In 10 minutes he created a beat that was phenomenal. I remember thinking, \u201cWho is\u00a0this kid?\u201d Danja and I would be in the studio\u00a0with each other for 12 hours a day, so we\u00a0started growing with each other.<\/p>\n<p><strong>How did the partnership evolve?<\/strong><\/p>\n<p>Tim\u2019s music would come out of the speakers and smack you in the face. The challenge with Danja in the beginning was that he could make phenomenal beats, but his music came out of the speakers sounding tiny. So I\u2019d tell him, \u201cGive me your parts and I\u2019ll rough mix them for you and make them sound bigger than life.\u201d Given that I had this studio at my fingertips 12 hours a day, I started mixing his music more and more and getting a feel for the sounds he likes. That\u2019s how I became his sole engineer\u2014I learned who he was as a producer. We met Keri Hilson a few months later when Tim signed her to his label [Mosley Music]. I have a 300GB hard drive of\u00a0music that nobody will ever hear, because\u00a0for the first six months we would just go into the studio and create. That\u2019s how I\u00a0got to learn Keri, and how I got to be such a big part of her music and album-making process. I became so familiar with her voice, recording and mixing, that Tim trusted\u00a0nobody else to mix her vocals.<\/p>\n<p><strong>Recall your favorite sessions.<\/strong><\/p>\n<p>Working on the album <em>Loose<\/em> [2006] with Nelly Furtado was like family meeting at the clubhouse every day. All those records came out of a vibe session. I worked with Timbaland, [sound engineer] Demo and Danja on that project. Demo had a 64-channel SSL 9000 J mixing console and we were recording to two Pro Tools HD 4 systems. Danja and Tim would work on building tracks on their keyboards with headphones on\u2014I\u2019d be recording Danja and Demo would be recording Tim\u2014so they wouldn\u2019t know what each other was working on. But when it was time to put the tracks on the speakers and present what they\u2019d made, it all made sense. There was a lot of, \u201cLet\u2019s put this part in here and shift this there,\u201d and it would come together as a song. Then Nelly would come in and sing. The product that\u2019s out there was based on vibe and pure free spirit. That was one of my favorite projects.<\/p>\n<p><strong>Do you prefer analog recording?<\/strong><\/p>\n<p>I\u2019m lucky because when I got into the business, tape machines were still around, but being slowly pushed out the door. I did sessions with two-inch tape, and with mixers who printed to half-inch. I got to understand the sound of it. The thing I love about analog boards like the SSL 9000 or a Neve is the headroom. The more you push an analog board, the better it sounds. On a digital board, you can\u2019t push the stereo bus without it distorting. I\u2019m an aggressive mixer and like things to hit hard and be in your face. I don\u2019t need a board to stop me\u00a0from doing that.<\/p>\n<p><strong>How do you create a great mix?<\/strong><\/p>\n<p>When I\u2019m preparing for a mix session, I dress the part of the song. If it\u2019s a heartbreak song, I\u2019ll dress as though I\u2019m going through a heartbreak. If it\u2019s a party song, I\u2019m all dressed up to go out and my makeup is done. I\u2019ll set up my room to fit, too\u2014if it\u2019s a love song, I\u2019ll have roses everywhere and a machine that creates stars on the ceiling. I like to create the appropriate atmosphere and feel the right sort of energy for the song, because how I feel is going into the record. I love to mix\u2014that\u2019s my moment. And once you\u2019re done, it\u2019s history. It\u2019s how our kids and our kids\u2019 kids are going to hear it, and that\u2019s a big thing for me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARCELLA ARAICA \u201cPainting the sound of the song\u201d for some of pop\u2019s biggest hitmakers By Michael Gallant When engineer and mixer Marcella Araica steps into the recording studio tonight to mix Beyonc\u00e9\u2019s latest track, chances are she won\u2019t be thinking about producers, record labels or the millions who will soon hear her sonic craft. More [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[2432,2431,1634,970],"_links":{"self":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts\/3531"}],"collection":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/comments?post=3531"}],"version-history":[{"count":1,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts\/3531\/revisions"}],"predecessor-version":[{"id":3533,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts\/3531\/revisions\/3533"}],"wp:attachment":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/media?parent=3531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/categories?post=3531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/tags?post=3531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}