{"id":3303,"date":"2011-08-10T00:24:46","date_gmt":"2011-08-10T07:24:46","guid":{"rendered":"https:\/\/mmusicmag.com\/m\/?p=3303"},"modified":"2011-08-10T00:24:46","modified_gmt":"2011-08-10T07:24:46","slug":"angels-airwaves","status":"publish","type":"post","link":"https:\/\/mmusicmag.com\/m\/2011\/08\/angels-airwaves\/","title":{"rendered":"ANGELS & AIRWAVES"},"content":{"rendered":"

\"\"<\/h1>\n

ANGELS & AIRWAVES<\/h1>\n

Giving away music for free is only part of the plan<\/strong><\/h2>\n

While the record industry busied itself suing consumers for illegally downloading music, Angels & Airwaves came up with an alternate idea: Give away the songs for free. No strings attached. That\u2019s exactly what the band did with its third album, Love<\/em>, which the group first made available for download in February.<\/p>\n

\u201cWe felt in our heart that\u2019s the way music is going,\u201d singer Tom DeLonge says. \u201cYou just need to have your music be free, and then you use technology to monetize all these other areas of your business. The first priority was to push the record out to as many people as we could.\u201d<\/p>\n

The next step is getting fans to interact with Angels & Airwaves\u2019 website, which will feature pay-per-view concerts, podcasts and other content. \u201cIt actually makes a lot of sense with the evolution of the music industry today, because now you can do things with technology that you could never do before,\u201d explains DeLonge, who also fronts the recently reunited pop-punk band Blink-182.<\/p>\n

Another part of the picture will come with a feature film the band is making. Although the music accompanies the movie, DeLonge says, \u201cIt\u2019s not like a rock opera and you press play and watch the movie all the way through while the record plays. It\u2019s a real film.\u201d<\/p>\n

With no record label looking over their shoulders, the musicians were able to write songs with the movie in mind\u2014longer, more complex tunes freed from the strictures of the radio-friendly single. \u201cWe weren\u2019t worried that we\u2019d need a song that\u2019s two minutes and 30 seconds long and the vocals come in after 10 seconds,\u201d he continues. \u201cSo we were like, \u2018Let\u2019s just make songs that are eight minutes long.\u2019\u201d<\/p>\n

The movie, also called Love<\/em>, is a science-fiction story that flashes through eras from the Civil War to the near future on the International Space Station, where an abandoned astronaut watches as the Earth collapses below him. \u201cThis isn\u2019t meant to compete with Avatar<\/em>, but I think it\u2019s going to be a very respectable art-house film,\u201d he says.<\/p>\n

DeLonge and his bandmates have been working on the movie for several years. It was initially planned for release around the time of Angels & Airwaves\u2019 2007 album, I-Empire<\/em>. \u201cIt ended up being a lot better than we expected,\u201d he says. \u201cSo we hunkered down and invested way more into it. We delayed it so we could do it right.\u201d<\/p>\n

\u2013Eric R. Danton<\/p>\n","protected":false},"excerpt":{"rendered":"

ANGELS & AIRWAVES Giving away music for free is only part of the plan While the record industry busied itself suing consumers for illegally downloading music, Angels & Airwaves came up with an alternate idea: Give away the songs for free. No strings attached. That\u2019s exactly what the band did with its third album, Love, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[2366,49,10156],"_links":{"self":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts\/3303"}],"collection":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/comments?post=3303"}],"version-history":[{"count":1,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts\/3303\/revisions"}],"predecessor-version":[{"id":3305,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts\/3303\/revisions\/3305"}],"wp:attachment":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/media?parent=3303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/categories?post=3303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/tags?post=3303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}