{"id":12407,"date":"2014-06-22T14:27:18","date_gmt":"2014-06-22T21:27:18","guid":{"rendered":"https:\/\/mmusicmag.com\/m\/?p=12407"},"modified":"2014-06-22T14:27:18","modified_gmt":"2014-06-22T21:27:18","slug":"the-band","status":"publish","type":"post","link":"https:\/\/mmusicmag.com\/m\/2014\/06\/the-band\/","title":{"rendered":"THE BAND"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-12408\" alt=\"M-32-ENCORE\" src=\"https:\/\/mmusicmag.com\/m\/wp-content\/uploads\/2014\/06\/M-32-ENCORE.jpg\" width=\"660\" height=\"440\" srcset=\"https:\/\/mmusicmag.com\/m\/wp-content\/uploads\/2014\/06\/M-32-ENCORE.jpg 660w, https:\/\/mmusicmag.com\/m\/wp-content\/uploads\/2014\/06\/M-32-ENCORE-300x200.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p>NORMAN SEEFF HAD RECENTLY MOVED TO NEW YORK from South Africa\u2014with dreams of becoming a photographer\u2014when he shot this session for the Band\u2019s 1970 album,\u00a0<i style=\"line-height: 1.5em;\">Stage Fright<\/i><span style=\"line-height: 1.5em;\">. \u201cI bought six rolls of film, borrowed a car and a strobe, and set out for Big Pink\u2014their house in Woodstock,\u201d he recalls. \u201cBut I got lost and arrived more than two hours late. The guys were furious.\u201d Seeff tried to make the best of the situation. \u201cI rearranged the furniture in this big wooden space and had the guys pose. Thirty minutes later I was out of film. Everyone was pissed.\u201d But the session yielded an iconic image (above). \u201cBob Cato, the renowned graphic designer, came up with the idea to wrap the image around the album cover as a poster,\u201d he says. \u201cSuddenly it was everywhere\u2014bars, restaurants, clothing stores. I went from not being able to get arrested to getting calls from art directors requesting to see my work,\u201d he muses. \u201cThat image launched my career.\u201d<\/span><\/p>\n<p><a href=\"http:\/\/mmusicmag.com\/save\/\"><b>Subscribe to <\/b><b><i>M Music and Musicians<\/i><\/b><b>. $12 for one year &gt;&gt;<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NORMAN SEEFF HAD RECENTLY MOVED TO NEW YORK from South Africa\u2014with dreams of becoming a photographer\u2014when he shot this session for the Band\u2019s 1970 album,\u00a0Stage Fright. \u201cI bought six rolls of film, borrowed a car and a strobe, and set out for Big Pink\u2014their house in Woodstock,\u201d he recalls. \u201cBut I got lost and arrived [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1629],"tags":[7403,3815],"_links":{"self":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts\/12407"}],"collection":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/comments?post=12407"}],"version-history":[{"count":1,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts\/12407\/revisions"}],"predecessor-version":[{"id":12409,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/posts\/12407\/revisions\/12409"}],"wp:attachment":[{"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/media?parent=12407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/categories?post=12407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mmusicmag.com\/m\/wp-json\/wp\/v2\/tags?post=12407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}