BMI’s “Powered By” Campaign

Broadcast Music, Inc. (BMI), a global music rights organization, announced various new technical upgrades and highlighted its new corporate positioning campaign at a “Powered By” focused press briefing at the annual South by Southwest (SXSW) Music Festival in Austin. The briefing featured not only BMI executives, but also top-earning BMI Live singer/songwriter Granger Smith, who has benefited directly from the innovation and accessibility of BMI Live and Mobile.

BMI announced developments to the BMI Live program, which allows BMI’s performing songwriters to get paid for live performances of their music in any size venue. BMI recently revamped the program making it easier for writers to input their playlists online and find out immediately if the venue they entered is licensed in order to be paid for the performance.  Since 2011, the program has enabled thousands of songwriters, who never before received royalties to apply for them and get paid regardless of whether they had airplay. The functionality of the BMI Live program has also been improved as a result of enhancements to BMI Mobile, which now enable BMI writers to more quickly and easily access and manage their BMI related business needs on an iPhone, iPad or Android mobile device.

Artist Granger Smith and Billboard Magazine's Bill Werde discuss the success of the BMI Live program during the Powered By briefing at Stubb's during SXSW 2013 in Austin, TX.

Artist Granger Smith and Billboard Magazine’s Bill Werde discuss the success of the BMI Live program during the Powered By briefing at Stubb’s during SXSW 2013 in Austin, TX.

BMI's Silvia Davi, Billboard Magazine's Bill Werde, BMI's Alison Smith, artist Granger Smith, BMI's Richard Conlon and Jim King attend the “Powered By” briefing during SXSW 2013 in Austin, TX.

BMI’s Silvia Davi, Billboard Magazine’s Bill Werde, BMI’s Alison Smith, artist Granger Smith, BMI’s Richard Conlon and Jim King attend the “Powered By” briefing during SXSW 2013 in Austin, TX.

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